Blogging
has been overlooked as a marketing strategy in Kenya whilst most small
businesses can use blogging as a marketing strategy to promote their
businesses. Authority business blogs tend to attract prospective customers or
clients thus an important way that blogs can slowly begin to amass a following
that will eventually turn to customers. The potential of marketing business
online in Kenya remains vastly untapped. It is by far the cheapest way that
businesses can reach a large audience and build prospective business
opportunity in the future.
