5 Steps to use QR codes for Business Website Promotion

Most Kenyan business owners are yet to know what QR codes are and their use in business marketing. QR codes are similar to barcodes used for encoding information in two dimensional spaces such as magazines, physical places, advertisements, TV and Websites.

Possible Reason Mobile Marketing is Underutilized in Kenya

It’s been more than a decade since cell phones came to Kenya. If you asked me what I think about the decade of mobile communication in Kenya, I would not hesitate to say Kenyan businesses have achieved little in terms of using mobile marketing strategies especially for small and medium businesses in Kenya.