5 Steps to use QR codes for Business Website Promotion

Most Kenyan business owners are yet to know what QR codes are and their use in business marketing. QR codes are similar to barcodes used for encoding information in two dimensional spaces such as magazines, physical places, advertisements, TV and Websites.
You must have seen the barcodes used in supermarkets for identification of products at the point of sale. QR codes work in a similar manner and are useful for marketing businesses. The main reason why Kenyan businesses are yet to realize the value of QR code is lack of knowledge on how to use QR codes for marketing.

Example:  My Website QR Code

The image below represents QR code for this website. Just scan the QR code with your Smartphone and you will be redirected to this website.

If you have a website you can also create a QR code and use it for your business website promotion. To just get you started the following are the 5 steps to use QR code for business promotion.

•          Create a QR Code from QR code generator like GOQR
•          Print this QR code in your products giveaways and place it on physical               locations
•          Tell your customers about it and encourage them to scan the QR code
•          Have an offer on your website to encourage customers to scan your QR codes

I hope you find this post useful and you probably learnt something here. If you have additional information you can add it on the comments below.

       About the Author:

I have previously worked with mobile marketing experts and mobile technology evangelists like Mobile Marketing Queen and learnt how to use mobile marketing to promote and market local businesses. 

Inquire on how I can help you develop a solid mobile marketing plan for your business, get in touch with me.