Social Media: Are Kenya Businesses taking Social Media Marketing Seriously?

Social media in Kenya is a vibrant growing trend that is marred by numerous political debates and gossips; I keep wondering when Kenya businesses will start taking social media seriously. To just try and illustrated what I mean; there is little activity in Kenya’s Social Media scene that is economically driven.

 There are many Kenya business opportunities that you can turn to fully fledged online businesses but who are ready to take up these opportunities. I have been writing this blog to enlighten Kenyans and fellow Africans the digital trend that the world is headed to.

Social Media Marketing in Kenya

We are lucky to be living in the information age and anyone who dares to take this seriously they will transform their lives, build products that will change the world and achieve career success. Social media marketing is one important ingredient for marketing in the information age. 

I have been doing social media marketing for the last years and I was able to realize great conversions and sales from promotions on Twitter and Facebook alone. The social media marketing potential in Kenya can be harnessed by business to promote their services and products.

Most Kenya Businesses don’t have Websites

Considering the vast number of businesses in Kenya, most of the small and medium businesses in Kenya don’t have a website let alone social media pages.  Owning and maintaining a website is important in telling your customers about your goods, business location and time that you offer services.

If you are creating a simple CMS website the cost in Kenya can be minimal especially when you take advantage of the numerous Web design offers available in Kenya market. Once you have your website set you can now create the social media pages to start social media marketing. If you don’t have a website it might be impossible to market your business online.

For any business owner who cares about the future of his or her business it is important they consider the value of creating a social media marketing plan, implanting the plan and analyzing the conversions and leads from your social media marketing plans.

If you are wondering how you can have a website created for your business and how you can start online marketing;

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