In Kenya business blogging or corporate blogging
has been seriously underutilized as a marketing tool. Business blogging is one
of the best ways companies can increase web presence and get to reach a wide
range of audience.
Business blogging requires you set up a business blog associated
with your website that you update on regular basis for your website visitors to
learn important updates about your business or company.
An ideal business blog
should be one that provides important information to people who visit your
website and want to know more about recent updates in your company. Today let’s
focus on the checklist of things you must do immediately you launch your
business blog for it to be successful.
# 1) Don’t
Omit ‘About Us’ Page.
Most business blogs may not find the need to
write an about page which is a serious mistake. People who read your blog want
to know about the writers, contributors, opportunities in your company and so
on. This page should contain information on how you can be contacted.
#2) Create a Custom 404 page
404 page is a page that people get to when
they type the wrong URL that is not on your Website. I have a custom one or
funny one on my website. Make it custom but most important have a link to
direct the visitor to the home page.
#3) Add a Search Function
You should ensure your blog has a search function
somewhere on top visible to everyone. This is very important.
#4) Privacy Policy Page
It’s important you create a privacy policy
page that details the terms how your blog intends to protect the privacy of
people who access the blog, how you handle cookies and important information
from your visitors’ interaction with your website or blog
# 5) Implement Comments and Spam control
Measures
You should always have a way of people
commenting on your website and the best way to do this is using third-party
plugins. Disqus does this well than any other comment systems I have come
across. It also allows you to monetize the comments.
#6) Add Some Copyright Clause
Welcome to the internet, if you are new here
since this is one of the most difficult places to monitor and reinforce
copyright laws. In the last few years things are looking up and organizations
are taking online copyright to be as weighty as the traditional print
copyrights. Although things are getting better, there are still people who
still want to take your content and use it without permission. The copyright clause
does help deter a few but not all!
# 7) Add Google Analytics
You have to add Google Analytic plugins to
help you monitor the traffic and know thew potential of the content you
publish. This is a must have for those who want to understand the metrics of
the visitors to their business blogs.
# 8) Create Google XML Sitemap
You should create a Google XML sitemap
for your blog for better indexing. This site map is very easy to create using
free sitemaps generators. For WordPress it’s even easier to use a plugin
specifically made for this.
# 9) Create a
Twitter Account for your Blog
This depends with whether you want to
run this blog as a separate entity from the main website. You should however
have a way of connecting your blog to Twitter.
#10) Create a
Facebook Fan Page
A Facebook fan page will help you to increase
social media popularity that is very important for growth of your business blog.
In fact it is the surefire way to grow your blog as an authority. Don’t forget
to build that page and ask people to like it.
# 11) Create LinkedIn
Company Page
You need to have a way of sharing content
you publish on your blog with the audience in LinkedIn. The best way to do this
is to create a LinkedIn company page.
# 12) Claim
Google Authorship
When you create a blog, it helps to
create a Google Plus account and to claim your authorship. It not only helps in
building a strong brand but helps a great deal in ranking your content.
#13 Create RSS
Feeds for your Blog
Creating RSS feeds for your blog helps
people to keep track of your blog and syndication of the content you publish on
your blog. It is an important step that you must ensure you have done before
you think of any other way of promoting your website.
# 14 Submit your
Blog to Search Engines for Indexing
When you create your blog immediately you
should always submit it to search engines for indexing to help you get started
in the process of ranking your blog to the top.
# 15 Claim your
Blog on Technorati
When you create your blog you should
not forget to create account on Technorati to claim your blog.
# 16 RSS
Directories
Add your blog to RSS directories to
help increase your blog readership.
These are the least of all things you
should do immediately you launch your company or business blog to make it successful.
Have a Great Day
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