What is Content Marketing? Content Marketing Demystified!

Content Marketing seems to be the new buzz word in the realms of internet marketing and online business promotions. Indeed this is true since Google is paying more and more attention to creative content creators, curators and marketers.

I read a post on my favorite blog about 2013 being the year for the writer. True to this; we have seen increasing positive recognition for quality content since the beginning of this year.

This began by the Google Authorship program that seeks to help authors of online content become successful by ranking quality articles in the search results. I can’t help but wonder about the great things the big ‘G‘has in store for creative content marketers in the future. 

I have always believed and talked about content being KING. Today I walk the talk by creating useful content for my websites visitors who continue to appreciate and recommend this content to other people online.

      So what is content Marketing?

Content means any form of information that may be presentable to a reader, viewer or listener. In the online context the content may be defined as anything that can be viewed as a video posted in a website like You Tube or any written form of content presented to a reader in any form.

Content marketing therefore is a collective effort of using content to promote businesses online. This means you can use articles, eBooks, videos, Infographics, white papers or guides to pass important information about your business to potential customers online.

     Customer Acquisition through Content Marketing

Customers may be acquired through content marketing by asking them to follow a certain call of action. A good video can request the viewer to visit a certain website. On the website the visitor can fill a form to sign up for a service or buy a product. 

By leading this viewer to turn him or her to a website visitor who then buys products and turns to a customer the full course of using video content marketing is achieved.

Acquiring customers through content has never been a problem, you should look for the kind of content that will enlighten your audience, entertain, educate them and entice them to take action, like buy a product or subscribe to a service. You will then realize the full potential of content marketing.

It helps to note that content marketing does not endorse hyped up content but rather nurturing communication with your would-be-customers to cultivate their loyalty, with the valuable information you are sharing. These customers will not be afraid to buy from your any products you propose in the long run.

       Example

Content marketing is about building powerful relationships with your customers to help in marketing your products or services in the future. 

It is about building a brand reputation. It does take time by the rewards are worth every effort you put to building your business reputation and relationship with content marketing.

There are many successful example of content marketing we can highlight here but one of the most obvious examples to help you understand content marketing better is one story of John Deere. 

The organization launched a magazine geared at providing famers with important information on how they can increase their profits.

The magazine reaches about 1.5 million readers today in different languages; this is one of the best ways they have strategically promoted their business to prospective customers for years.

 Get In Touch with me if you have any questions.