Important Role of Social Media in Making Money Online in Kenya

Small businesses on Social Media in Kenya is the most important trend of rapidly growing online business activity in Kenya that we cannot afford to ignore. In fact there are several social media pages that are driving substantial business since their inception. I have been carefully following business development and opportunity in Kenya social media and I have the following tips to share with anyone who intends to create business using social media in Kenya.

The Most Popular Social Media Website in Kenya

The most popular social media website in Kenya is Facebook followed by Twitter, the use of Twitter is growing rapidly after offline media sensitization. The Facebook usage in Kenya is mainly social but this has seen the rise of great business groups that are growing rapidly mostly on Facebook. Facebook business groups in Kenya seem to be a future way to do business online in Kenya. The value of this business pages and group is becoming higher with some branching out to become niche related business social media pages.

Case Study: Soko Nyeusi Facebook Group

Soko Nyeusi is the Swahili term translated as black market. This Facebook page seems to be one of the rapidly growing Facebook page in Kenya featuring users who are selling all manner of products, from electronics, clothes, cash transfer services to food. The Facebook group has a huge following that is growing rapidly and more and more people are doing business on this page.

Positive Role of Social Media for Kenya Online Business

There is more expected to be seen in the future of social media influence to Kenyan businesses online but the following are positive influences that social media has on Kenya business scene.

Increase exposure and limited marketing budget: Indeed there are many social media pages that don’t charge you to post but a featured post on some social media pages is charged a small fee.  The increase exposure that social media gives small businesses online is immense and marketing budget is considerably low therefore there room for business expansion through social media marketing in Kenya.

Stimulating Growth Small Business without Physical Premises: One of the most challenging problems of starting a business in Kenya is registration and acquisition of premises either buying or renting. For small and medium enterprises it is virtually impossible to start let alone break even within the first year of business idea conception. Social media is therefore offering these business ideas an opportunity to grow to real physical businesses.

Good Way to Experiment Business Ideas in Kenya:  Majority of business fail within the first year of inception. The main reason of failure is poor feasibility research before the business can be rolled out. Social media websites offers users in Kenya the best way to try out a certain business idea to see if it can work in real business world. Take for example if I wanted to start importing specific kind of accessory in Kenya I can run a test on social media to see the response of the ‘would be buyers’, if I can see to a number of people it means this business idea is feasible.

I hope this gives you an insight on emerging social media market in Kenya and online business opportunities.

Get in touch with me for comprehensive social media marketing and business promotion  in Kenya. You can also connect with me on :

Have a good day.