Is Kenya Ready for Digital Evolution?

I often wonder if anyone in Kenya takes bloggers seriously. We are at the brink of turning our country round from the analogue to digital systems virtually in all industries.
It worries me how our continued ignorance and poor readership continues to plague our country with little efforts being made to encourage readership and literature creativity.

I once read a newspaper article where the writer wondered if there would be any Chinua Achebe (s), Ngugi Wathiongo (s) or Wole Sonyika (s) in our generation. I also think like the author it will take a miracle for our generation to develop such literature giants! 

Kenyan Reading Culture: Change of Mindset Needed

I have heard time and again that Kenyans have a poor reading culture, this could possibly be the reason we do not take blogging seriously. I get worried to see gossip bloggers get millions of views while a resourceful blogger in Kenya gets small aberrant traffic that was possibly not meant for his blog. 

If this is the way we will embrace digital technology in Kenya, there will be no difference in the perception of digital evolution.

       Creative use of online content and Blog for Business Marketing

Blogging will contribute immensely to Kenyans realizing the full effect of digital evolution. We should encourage people to keep blogging, creating content online and sharing useful content on social media platforms. Blogs and websites are the center of development and dissemination of online content.

They play the center role in hosting online content; we should teach our fellow Kenyans how to use blogs for business promotion, organizational and company news updates and to encourage creativity and reading culture in Kenya. 

I have seen even government and large organization blogs that are rarely updated, worse some popular company in Kenya have a dormant website in without a blog. Blogging has true business marketing value especially when geared towards implementing email marketing campaigns, ecommerce and general business leads creation.

 In my opinion every business in Kenya that seeks to increase the value they get from their website, they should consider content marketing as a good way to get started with internet marketing at zero budget. It only takes a few hours a day to update content and inform your customers on the new company or business updates.

About the Author

For many years I have worked with businesses helping them create online presence, build a positive online reputation, manage online reputation and market businesses through internet media beyond the reach of traditional media.

Ideally, I help businesses establish online presence through creation of modern responsive website, Smartphone & tablets visible websites & blogs, search engine optimization, search marketing, professional blogging, business blogging and digital marketing.

You can Get in Touch with me for more details regarding my services and consultation.
 I am currently available.