A business website is a powerful marketing
tool that any business in the digital ear cannot afford to ignore. While
writing this post I have noted with concern that most small and medium enterprises
in Kenya do not have a functional website. For those who have a website is it
redundant and is not regularly updated. The main reason for this problem is the
notion that websites can only be managed by professionals.
Kenyan Business Owners
need WordPress Manageable Websites
There is urgent need that small and medium
business owners in Kenya learn to use free content management systems for their
business needs. It not only saves them money wasted for development and maintenance
of static - redundant websites but it also helps them build a strong
relationship with their customers. Today let’s focus on WordPress as one of the
free content management systems that can be used for development of both
business website and business blog.
WordPress
Background
WordPress is a leading content management
system that is easy to use for blogging and creating websites. If you are new
to blogging you may want to consider using WordPress since it is the best
blogging platform so far. WordPress has been used as a web development solution
for many businesses around the world but has not been fully utilized in Kenya. WordPress
was founded back in 2003, and has since grown to be one of the best open source
content management systems.
WordPress has stirred businesses and
entrepreneurs become innovative with their online businesses. It commenced as a
blogging platform before it was used for dynamic websites design. Businesses are now using the WordPress for creation
of websites, blogs, e-commerce platforms, news Curation, online magazines
publishing, landing sales pages and squeeze pages.
WordPress in Kenya has not
been exploited fully by bloggers and small business owners. WordPress provides a
reliable platform where less savvy bloggers can create their own blogs and
websites with little or no coding.
Local Businesses and Start Ups in Kenya
Should Utilize WordPress
WordPress in Kenya is ideal for local
businesses and young entrepreneurs who want to create an affordable business
website or blog. There are many other popular content management systems (CMS) such
as Joomla, Magento and Drupal that organize content, categorize and publish
content without the need of a web professional.
WordPress stands out due to its
simplicity, ease of use and a vibrant community that is always ready to help. Since
all the CMS are alike, the only differences between these content management
systems are the features of each CMS but all organize, publish and optimize web
content.
Cost Effective Way to Build a Website
in Kenya
For startups businesses WordPress provides the
most cost effective way of creating a powerful online presence without
straining financially. WordPress use in Kenya creates a great opportunity
for the young entrepreneurs who would like to venture into the Internet
industry who are limited by finances.
The following are some benefits of using
WordPress for your business website and blogging:
- WordPress is
easy to use: In Kenya you can get professional
service that is very affordable. You will then manage the website on your
own once its created without the need for professional help.
- WordPress robustness: WordPress
is capable of managing small to full-sized, rich business websites.
WordPress powers some of the best blogs and popular websites.
- Do it on yourself: WordPress is easy to learn, and you don’t need to know how to write code in order to use it. The good news is that you can learn to use WordPress for your business website and will not need the help of a professional anymore to manage your website.
- Rich Features: WordPress has features to easily build a page publish content optimize it for search engines and share it on social media.
- WordPress is free to use and will always be free – WordPress is a free content management system that you can use for your content needs. It is a powerful CMS that is free for anyone to use.
If you
are looking for a way of creating a dynamic website that you can use for your
content management business needs why don’t you try WordPress?
About the Author:
For 4 years I have built numerous WordPress
websites, I understand WordPress inside out. You can feel free to ask me any
question on WordPress or let me guide you on creating your own website with
WordPress without hiring a professional.
I can guarantee you it will be the
cheapest and the most practical way to start a website in Kenya. You may only
have to buy a domain and hosting then let me be your coach to creating a
powerful business or personal website with WordPress.
If you have already bought your domain and
hosting, let’s get started creating your website. I guarantee you it will be wonderful experience
learning from the best.
Thank you
Have a Great
Day
PS:
If you still cannot figure out how to buy a domain and hosting, read this post.
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