One
of the jargon you will come across in the process of optimizing your content
for search engines is Keyword Density. So what is this keyword density? When
you are writing content like blogs, articles and creating video content you
should pay attention to keywords for your content to be found by search
engines, advises Google’s Matt Cutts,
see
the video below:
Although
keywords are important for content creation, you should be very careful not to
use too many keywords that are unnecessary in your content. Consider you are
writing content to be read by people not search engines. This is what is called
Keyword stuffing in Search Engine Optimization jargon. So let’s define Keyword density.
Definition of Keyword Density
Keyword
density is the number of times that a certain word (the keyword) appears in
your content. This means the number of times that the word is repeated in your
content.
Some people over do it in attempt to trick the search engines and they are punished by Google or other search engines deindexing their website.
Some people over do it in attempt to trick the search engines and they are punished by Google or other search engines deindexing their website.
If you
watched the video above you probably have an idea on the ideal keyword density.
There are many theories out there but this seems to be the official stand of
Google search engine regarding keyword density.
How do you calculate your Keyword Density?
To
calculate the keyword density of your content you can simply count the number
of times the keyword is repeated in the content then divide with the
total number of words in the article or blog post.
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