In this digital era, it’s common to see imperceptible
ideas turn out to be worth thousands or millions of dollars. In internet
marketing so many ideas that you would often pass off as ineffective turn out
to be the most powerful ideas worth several thousands of dollars. In the advent
of the social media only a few marketers thought about the value of growing
social media following for making money or marketing businesses.
The advent of social media sites like Twitter
and Facebook was founded purely on social agenda geared towards making socialization
easier. In the recent past Twitter has turned out to be a powerful marketing
tool that has been used effectively to promote brands. The value of a tweet may
vary depending on the social following on a particular Twitter account.
Value of Twitter
Following
A large Twitter following presents a good
marketing tool and businesses can willingly pay for tweets just like any other advertisement
medium. The demographics of the following
of a Twitter account is an important consideration before anyone buy tweets
from you. The following should also be genuine following, considering there are
automated methods that are used to generate fake following.
A huge following on Twitter account represent
an eager audience to receive content that is engaging, informative and
entertaining. This therefore produces good advertisement value for people
looking for opportunities to market their businesses and services.
If you build a personal brand, you can accrue among other benefits the opportunity to
use Twitter following to make money. If your website becomes a brand, you will
have a very easy time monetizing your Tweets.
Take for example these websites:
Specky Boy: This website is a Web Design Magazine with 50
k followers on Twitter and a popular brand in web design. This website sells
Tweets @ $99.
1st
Web Designer: This is another web design magazine with about
45k followers on Twitter. A popular brand in Web Design and sells a tweet @
199.
So next time you think about building your
personal brand, think of how you can prepare your Twitter following for the
future monetization.
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