Creating Your Personal Brand Website (Dot Com) Cheaply in Kenya

You probably have heard about personal branding as a strategic marketing plan. If you are a budding entrepreneur, a publicist or a professional, the value a personalized brand image brings to your business is immeasurable. So, what is a name?

Personal branding is using your name to create a brand and market your products as a brand. The personal branding concept has been used successfully in the past by different professionals. Lawyers in particular are known to run their business with personal branding tactics. 

This has also been the recent trend for other professional seeking to broaden their reach through the new media. Journalists,authors, photographers and marketers are in the forefront of using personal branding techniques to promote their work or services.

Personal branding involves using your name in your products or services. 

Successfully personal branding techniques involves creating a social following that will regularly read your online content, interact with you socially and eventually buy or hire your services.

In my 5 years of working for internet marketing businesses, I have learnt that personal branding does your business more good than any other marketing approach online

        Using Personal Brand to win new Client’s Confidence in your Services  

 Take my case as an example; I am a freelance content marketer and web developer living in Nairobi, Kenya but want to reach out to market abroad. The nature of my services allows me to serve my clients globally.

 In this business of freelance web development, there is fierce competition at the global marketplace; you have to stand out of the crowd by employing insightful marketing ideas.
So it is inevitable to have a personal brand that allows my clients to know who I am, where I live, my qualification, my previous work, my portfolio, testimonials and location of my business.

 Nothing does better than a personal branded (dot com) website.  It wins the confidence of your new clients when they see your testimonials of other previous clients you have served globally.

Who Should Consider Personal Branding?

If you are a marketer, lawyer, engineer, doctor, journalist, educator, nutritionist, therapist, writer, web developer, architect, designer, plumber, entertainer, technician, beautician, author or you offer any professional service, personal brand marketing is ideal for you. 

To create a powerful personal brand, you need to regularly create and publish content for your following that will enlighten, educate and entertain.  

This content can only be create and disseminated online through a personal brand website. The website allows your readers to have access to content you have published in the past.  

Example 1: Gado

Gado is the leading cartoonist and illustrator in Kenya, he is has a huge following and has been doing this for several years. He has a website that features his work and previous cartoons.

Example 2: Larry

For example take a look at one of the leading journalist in Kenya Larry Madowo, his site is an example of personal brand strategy. You can capture emails of interested subscribers for marketing. 

   How can you create a Personal Brand Website Cheaply?

Creating a personal brand website that is regularly update with fresh content for your followers can be done easily with free content management systems like Joomla and WordPress. 

I previously wrote a post on creating a business website with WordPress in Kenya and now you can use WordPress to create a personal brand website.

        Getting Started with WordPress

Getting started with WordPress has never been this easy with endless tips and a very vibrant community of developers WordPress is the best option for launching your personal brand website.

Today WordPress is providing an online media platform for professionals, business owners, personalities and organizations to interact with their fans, followers and customers without having to spend a fortune.

Initially WordPress bloggers and writers had a difficult time understanding the way the platform works but the continuous improvement of the CMS systems has rendered WP as the best system for bloggers around the World and Kenya as well.

WordPress is the best software for those who want to build personal brand website, because it is easy to setup and manage and publish content. WordPress is dynamic easy to publish and optimize content.  

About the Author:

For 4 years I have built numerous WordPress websites, I understand WordPress inside out. You can feel free to ask me any question about WordPress or let me guide you on creating your own website with WordPress without hiring a professional.

I can guarantee you it will be the cheapest and the most practical way to start your personal brand website in Kenya. 

You may only have to buy a domain and hosting then let me be your coach on how to create creating a powerful personal brand website with WordPress. If you are not tech savvy, I can do it for you.

If you have already bought your domain and hosting, let’s get started building your personal brand website.  

I guarantee you it will be wonderful experience learning from the best. Email me or Call drjoenjenga [at] gmail [dot] com / + 254-718-38-72-11

PS: If you still cannot figure out how to buy a domain and hosting, read this post.